The inspiration behind the Te Ming showroom comes from the brand's vision of seamlessly integrating design into daily life. The design avoids excessive decoration and instead focuses on creating a reimagined real-life scene. This approach allows visitors to experience the brand's products in a relatable and authentic setting.
What sets the Te Ming showroom apart is its commitment to uniqueness and originality. With over twenty years of history, Te Ming is a renowned kitchen cabinet brand. The showroom, spanning 2000 square meters, features a variety of modern mansion settings that highlight the brand's exquisite bookshelf system and large living room furniture.
The realization of the Te Ming showroom involved the use of various materials, including cement art paint, art brick, Italian handmade floor, black titanium brushed stainless steel, and Italian slate. The deliberate contrast of materials and colors enhances the modern aesthetic of the products on display.
One of the main challenges in designing the showroom was finding the right balance between the furniture and the space. Each exhibition area needed to be both independent and integrated, creating a coherent and unobtrusive experience for visitors. The final result successfully achieves this balance, providing a seamless journey through the different spaces.
As a fusion of space and furniture design, the Te Ming showroom aims to express the essence of a comfortable home. Each simulated real-world space serves as an extension and explanation of the comfort and texture of the furniture. The meticulous attention to detail and thoughtful arrangement of the showroom create an immersive and inspiring environment.
The Te Ming showroom project began in March 2019 and was completed in September 2019 in Shanghai, China. It represents the culmination of extensive research and creative problem-solving to bring the brand's vision to life.
This exceptional design has been recognized with the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2020. This prestigious accolade celebrates the showroom's outstanding creativity and ingenuity in integrating art, science, design, and technology. The Te Ming showroom exemplifies the best practices in the industry, contributing to the improvement of quality of life and making the world a better place.
Project Designers: Wang Zheng Design
Image Credits: Wang Zheng Design
Project Team Members: Chief designer: Wang Zheng
Chief designer: Lu Zhenfeng
Project Name: Te Ming
Project Client: Wang Zheng Design